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Marketing Officers

Marketing Moves 2016: Q3 – Q4

 



​Marketing Turnover Continues to Increase; Approaching Gender Parity in CMO Appointments

To better understand current trends in the appointment and turnover of marketing officers, Russell Reynolds Associates tracked and analyzed 177 notable, publicly-disclosed marketing-leadership moves in the second half of 2016.

KEY FINDINGS

  • Record turnover continues. The year 2016 saw the highest level of marketing-leader appointments and turnover since Russell Reynolds Associates began comprehensively tracking all major appointments four years ago. 177 marketing-leader appointments were recorded in Q3-Q4, after 173 in Q1-Q2. This compares to 134 and 147 in the same periods of 2015, respectively.

  • Gender diversity takes a leap. A record 47 percent of marketing-leadership appointments were women during Q3-Q4 2016. Women have typically accounted for 40 percent of these appointments in the past.

  • External hires continue to increase. The majority of publicly reported chief marketing officer appointments continues to be external hires. The final two quarters of 2016 saw the highest proportion yet, at 74 percent. Healthcare companies exhibited the greatest tendency to recruit an external marketing leader, in 90 percent of appointments, followed by technology companies, at 88 percent.

  • Outsiders in healthcare and industrial. Both continued a strong and persistent trend of appointing marketing leaders from outside their respective industry, with 78 percent and 67 percent, respectively, of their marketing-leader appointments pulling talent from outside the industry in Q3-Q4. The consumer industry provided the highest number of cross-industry hires into the healthcare industry, at 57 percent.

  • Insiders elsewhere. The consumer and technology industries maintained their trend of appointing marketing leaders from within their respective industries. In addition, financial services reversed its long-standing trend of hiring industry outsiders in Q3-Q4, with 77 percent of its marketing appointments coming from inside the industry.

  • Retail turnover slows, but still volatile. Among the top 30 US-based retailers by revenue, 33 percent have turned over their marketing leader in the last 12 months, down from 48 percent from July 2015 to June 2016. Retail accounted for 10 percent of all marketing moves in the past six months.

  • Marketers gaining a seat at the table. Sixty-one percent of appointments report to the company CEO and, in turn, are a part of the executive committee.

  • Internal promotions less common than external. Of the marketing leaders who left their role in Q3-Q4 2015, only 9 percent were internally promoted. Of those who left their company, 36 percent were "externally promoted" to a higher position at a new company.

GENERAL TRENDS

Industry Breakdown of Marketing Moves

The consumer industry as a whole accounted for just under half – 49 percent – of the marketing-leadership turnover in the final six months of 2016, down from the 53 percent in the first half of the year. Within the retail sector, volatility among marketers slowed, down from 16 percent of all marketing moves in the first half to 10 percent in the second half. For the remainder of the sectors within consumer, 19 percent of marketing moves in Q3-Q4 were made by consumer digital and media companies, 9 percent took place within consumer products and services, and 11 percent were within leisure and hospitality.

 

Internal vs. External Hires

As has been the case for the last few years, the second half of 2016 saw companies looking externally for their marketing executives significantly more often (74 percent of the time) than they did in the first half (64 percent). In 2015, the second half saw an approximate increase of 9 percentage points over the first (72 percent versus 63 percent), and similar differentials occurred in 2014 and 2013, when RRA first began tracking these marketing-leadership changes.

 

Healthcare and technology companies demonstrated a major aversion to the internal promotion of marketing talent, with 90 percent and 88 percent of their appointments being external, respectively. The financial services industry was not far behind, as companies have also shown a tendency to hire marketing leadership from outside their respective organizations (83 percent).

For internal appointments, the average tenure with the company prior to promotion was 6.27 years across all industries, a decrease from 9.88 years in the first half of the year, yet down only slightly from the 6.83 years of experience prior to promotion seen in the second half of 2015.

Inside of Industry vs. Outside of Industry

External technology and consumer appointments have maintained a trend of being largely from within the same industry (60 percent and 83 percent, respectively, in Q3-Q4 2016). There was some movement toward a 50-50 split in technology appointments during latter half of 2016, down from 79 percent in Q3-Q4 2015, but intra-industry moves still outweighed inter-industry. In contrast, consumer appointments have remained just over 80 percent intra-industry over the past 2 years.

 

Unsurprisingly, almost all other industries poached marketing talent from other industries in Q3-Q4, as has been the case for a while now. The industrial and natural resources industry stayed flat, at 33 percent intra-industry hiring, while healthcare dropped to 22 percent, from 33 percent in the same time period of 2015. There was one surprise, however: As noted above, just 23 percent of financial services marketing hires came from outside the industry; this was a complete reversal from the data of any prior time period.

 

Within consumer, three of the four sectors had a similar majority of appointments from within their respective sector. However, companies within the leisure and hospitality space tended to look to other sectors for marketing leadership more often than they did to their own. While there was no sector that stood out among these leisure and hospitality appointments, we note that non-consumer sectors accounted for exactly half.

Where Do Chief Marketing Officers Go?

To gain additional insights into marketing officers' career paths, we analyzed the movements of marketing leaders who left their roles in Q1 or Q2 of 2016. Of those transitioning marketing leaders, approximately 9 percent were internally promoted, down from 23 percent in the previous six months.1 Over 60 percent left their company for a new opportunity. The remainder either retired (4 percent) or have not yet taken on a new role or not yet made their new employment public (24 percent).

 

Of those who left to pursue a new opportunity, 52 percent stayed in the same industry, while 48 percent moved to a different industry. Of this same group of executives, 54 percent took on a marketing leadership role, 36 percent were externally promoted and 10 percent went to work as independent consultants. 

CONSUMER SECTOR

CONSUMER DIGITAL AND MEDIA

20th Century Fox Film has appointed Pam Levine as president, worldwide theatrical marketing. Levine was most recently chief marketing officer at HBO. The company has appointed Beth Goss as chief brand officer. Goss is responsible for managing and crafting opportunities for fan engagement around the Fox Film brands, including current releases, library titles and projects in development. She was most recently founding partner at 8.Eight Entertainment.

A+E Networks has appointed Amanda Hill as chief marketing officer. Hill is responsible for managing marketing for A+E Networks' portfolio of brands and businesses in the US, including brand strategy, consumer and business-to-business marketing and all creative executions. She was most recently chief creative officer at the company.

Avvo has appointed Jason Moss as chief marketing officer. Moss was most recently vice president and general manager of CarRentals.com at Expedia.

Box has appointed Carrie Palin as chief marketing officer. Palin is responsible for leading Box's integrated go-to-market strategy and operations. She was most recently vice president, marketing, cloud data services and analytics software at IBM.

Boxed has appointed Jackson Jeyanayagam as chief marketing officer. Jeyanayagam was most recently the head of digital marketing at Chipotle Mexican Grill.

Buzzfeed has appointed Laura Henderson as senior vice president, marketing. Henderson was most recently global head of content and media monetization at Mondelez International.

CareerBuilder has appointed John Lenzen as chief marketing officer. Lenzen was most recently global chief marketing officer at Tata Consultancy Services.

Cars.com has appointed Brooke Skinner Ricketts as chief marketing officer. Ricketts was most recently vice president, brand and design, at Avant.

Comcast Spotlight has appointed Maria Weaver as senior vice president, marketing. Weaver is responsible for leading the strategic evolution of Spotlight's brand, reputation and product marketing. She was most recently senior vice president, head of national sales and marketing, at Interactive One.

Comparably has appointed Armen Avedissian as chief marketing officer. Avedissian was most recently president and chief operating officer at eHarmony.

David&Goliath has appointed Stephen Larkin as chief marketing officer. Larkin was most recently chief marketing officer at 180LA.

DigitasLBi has appointed Jill Kelly as chief marketing officer, North America. Kelly is responsible for leading the shape and form of the agency's brand voice to key audiences, outside of new business prospects and consultants. She was most recently chief communications officer at the company.

Dropbox has appointed Carolyn Feinstein as chief marketing officer. Feinstein was most recently senior vice president, global marketing, at Electronic Arts.

ELOQUII has appointed Melissa Weiss as chief marketing officer and executive vice president, direct to consumer. Weiss was most recently senior vice president, marketing, at J. Crew.

Fox Broadcasting Co. has appointed Laura Caraccioli as senior vice president, head of brand partnerships. Caraccioli is responsible for the network's strategic advertising partnerships for all of its content. She was most recently president, content marketing, at Electus.

FTD Companies has appointed John Leeman as chief marketing officer. Leeman is responsible for developing and coordinating a cohesive brand positioning for marketing programs and materials across the FTD brand portfolio and for overseeing acquisitions, partnerships, media, retention analytics, consumer insights, marketing operations, user experience, social media and public relations. He was most recently chief marketing officer at Axioma.

Game Show Network has appointed Robert Dyer as chief marketing and revenue officer. Dyer is responsible for leading marketing communication strategy and product and brand marketing. He was most recently president and chief executive officer at Crave Entertainment Group.

Goodby Silverstein & Partners has appointed Julia Mee as chief marketing officer. Mee is responsible the agency's marketing efforts, working on new business pushes, consultancy partnerships, staffing and portfolio management. She was most recently senior director, global advertising, media and sponsorships, at Cisco Systems.

HBO has appointed Chris Spadaccini as executive vice president, consumer marketing. Spadaccini is responsible for strategic marketing for HBO and Cinemax, overseeing branding efforts and program marketing campaigns, as well as all digital platform marketing efforts. He was most recently executive vice president, brand and product marketing, at the company.

Lyft has appointed Melissa Waters as vice president, marketing. Waters was most recently vice president, brand and product marketing, at Pandora Media.

MDC Partners has appointed Ryan Linder as chief marketing officer, United States. Linder is responsible for overseeing marketing and business development in the US for MDC's agency portfolio, and promoting global growth. He was most recently senior vice president, business development, at the company.

Monumental Sports has appointed Hunter Lochmann as senior vice president, marketing and brand strategy. Lochmann was most recently senior vice president, marketing and brand strategy, for the Phoenix Suns.

NASCAR has appointed Jill Gregory as chief marketing officer. Gregory is responsible for consumer marketing, brand platforms, entertainment marketing, driver marketing, team marketing, social media and analytics and insights. She was most recently senior vice president, marketing and industry services, at the company.

National Hockey League has appointed Heidi Browning as executive vice president and chief marketing officer. Browning is responsible for all of the league's major marketing campaigns, with a focus on digital and social pushes for the brand. She also heads up the NHL's environmental and social initiatives. She was most recently senior vice president, strategic solutions, at Pandora media.

Pandora Media has appointed Nick Bartle as chief marketing officer. Bartle was most recently vice president, member marketing and communications, at LinkedIn.

Rauxa has appointed Laurel Rossi as chief marketing officer. Rossi is responsible for building the agency's brand-consulting, experiential and social capabilities. She was most recently president, life and wellness, at Havas Worldwide.

Shopkick has appointed Kristy Stromberg as chief marketing officer. Stromberg is responsible for solidifying the loyalty shopping app's analytics and audience reach across agencies and marketers. She was most recently senior vice president, marketing, at Simply Hired.

Starz has appointed Alison Hoffman as chief marketing officer. Hoffman was most recently executive vice president, marketing, at the company.

Swap.com has appointed Rich Lesperance as chief marketing officer. Lesperance was most recently vice president, digital marketing and customer relationship marketing, at Grubhub.

Trunk Club has appointed Linda Bartman as chief marketing officer. Bartman was most recently global chief marketing officer at CDK Global.

Walt Disney Company has appointed John Rood as senior vice president, marketing – Disney Channels Worldwide. Rood is responsible for on-channel promotion and off-channel marketing for a portfolio that includes Disney Channel, Disney XD and Disney Junior. He was most recently a consultant for the company.

Young & Rubicam has appointed JJ Schmuckler as global chief marketing officer. Schmuckler was most recently director, business development, at the company.

Zynga has appointed Doug Scott as chief marketing officer. Scott was most recently an advisor to YouTube Music at YouTube.

CONSUMER PRODUCTS AND SERVICES

Anheuser-Busch InBev has appointed Marcel Marcondes as vice president, marketing – United States. Marcondes was most recently global vice president, marketing brands and growth development platforms, at the company.

Beautycounter has appointed Michael McGeever as chief marketing and product officer. McGeever was most recently senior vice president and general manager, Kendo Brands, at LVMH.

Calvin Klein saw the departure of its chief marketing officer, Melisa Goldie.

Canada Goose has appointed Jackie Poriadjian-Asch as its chief marketing officer. Poriadjian-Asch is responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business. She was most recently senior vice president, global brand marketing, at UFC.

Cargill has appointed Chuck Gitkin as chief marketing officer, protein – North America. Gitkin was most recently senior vice president, brands and marketing, at Smithfield Foods.

Converse has appointed Julien Cahn as vice president and chief marketing officer. Cahn was most recently senior marketing director, Nike East, at Nike.

Diageo North America has appointed Sophie Kelly as senior vice president, marketing – whiskey. Kelly was most recently chief executive officer at The Barbarian Group.

General Mills saw the departure of its chief marketing officer, United States, Ann Simonds.

Iconix Brand Group has appointed Jamie Cygielman as executive vice president and chief marketing officer. Cygielman was most recently general manager and executive vice president at Madame Alexander Doll Company.

Innophos has appointed Sherry Duff as vice president and chief marketing officer. Duff is responsible for the marketing and technology organizations. She was most recently president and managing director at Arista Laboratories.

NBTY has appointed Derek Bowen as chief marketing officer and general manager, consumer products – North America. Bowen is responsible for leading the vitamins, minerals, herbs and supplements (VMHS) brand teams, the marketing intelligence engagement organization and the sports and active nutrition brand teams. He was most recently senior vice president and general manager, vitamins, minerals, herbs and supplements, at the company.

Royal Cup Coffee and Tea has appointed Anne Pritz to be its chief marketing officer. Pritz is responsible for overseeing Royal Cup's marketing and creative services departments and working with cross-functional teams to develop and implement cohesive and effective omnichannel marketing strategies. She was most recently chief marketing officer at Sbarro.

Serta Simmons Bedding has appointed Jim Gallman as executive vice president, marketing. Gallman was most recently senior vice president, brand management, at the company.

Shiseido Americas has appointed Claudia Poccia as chief marketing officer, Bare Escentuals. Poccia is responsible for all aspects of the BareMinerals brand and products on a global basis. She is tasked with outlining a strategic growth plan and exploring ways to build on the brand's position and to accelerate engagement with consumers, working closely with Shiseido's Digital Center of Excellence. She was most recently president and chief executive officer at Gurwitch Products.

Smithfield Foods has appointed Tim Zimmer as chief marketing officer. Zimmer is responsible for the brand strategy for Smithfield, Eckrich, Nathan's Famous and other portfolio brands and for overseeing domestic marketing activities across all channels for Smithfield's packaged meats business. He was most recently senior vice president, sales and business development, at the company.

Talking Rain Beverage Company has appointed Brian Kuz as chief marketing officer. Kuz is responsible for overseeing marketing initiatives and developing areas within the company such as channel distribution, product development, marketing communications and customer service for US and global verticals. He was most recently the head of shopper insights and category development at Red Bull.

LEISURE AND HOSPITALITY

Bloomin' Brands has appointed Chris Brandt as chief brand officer. Brandt was most recently chief brand officer at Taco Bell.

Caesars Entertainment has appointed Ruben Sigala as chief marketing officer. Sigala was most recently senior vice president and chief analytics officer at the company.

Canyon Ranch has appointed Kathleen Shea as chief marketing officer. Shea is responsible for all sales, marketing and public relations efforts. She was most recently vice president, sales and marketing – Americas, at Taj Hotels Resorts and Palaces.

Culver's Franchise System saw the departure of its chief marketing officer, David Stidham.

Delta Air Lines has appointed Dan Csont as vice president, brand management. Csont is responsible for overseeing the airline's brand design as well as its product development, customer experience and marketing communications programs. He was most recently global chief marketing officer, network solutions, at TE Connectivity.

Extended Stay America saw the departure of its chief marketing officer, Tom Seddon.

Ignite Restaurant Group has appointed Lou Anne Banks as vice president, marketing. She was most recently chief marketing officer at The Learning Experience.

Insomnia Cookies has appointed Megan Brock Bruton as chief marketing officer. Bruton was most recently senior director, marketing, at the company.

InvitedHome has appointed Wendy Purvey as chief marketing officer. Purvey was most recently chief marketing officer at Sotheby's International Realty Affiliates.

Jamba Inc. has appointed Rachel Phillips-Luther as chief marketing officer. She was most recently chief marketing officer at Zoe's Kitchen.

Life Time has appointed Michael Burgess as president, sales and marketing, and chief digital officer. Burgess was most recently president, HBC Digital, at Hudson's Bay Company.

Lightstone has appointed Lauren Levin as senior vice president, brands and marketing – Moxy Hotels. Levin is responsible for setting the strategic marketing direction and overseeing all marketing initiatives for Lightstone's portfolio of Moxy Hotels. She was most recently senior vice president, marketing, at SBE Group.

McDonald's has appointed Colin Mitchell as global vice president, brand. Mitchell is responsible for articulating the McDonald's brand vision and positioning and for inspiring and guiding the organization to reinvigorate the brand globally. He was most recently worldwide head of planning at Ogilvy & Mather.

Quiznos has promoted its chief marketing officer, Susan Lintonsmith, to the position of president and CEO.

Schlotsky's has appointed Claire Quinn as vice president, global marketing. Quinn was most recently principal at Capre Group.

ServiceMaster has appointed Marvin Davis as chief marketing and strategy officer. Davis is responsible for overseeing company strategy, including competitive intelligence, insights and analytics, and for all marketing, pricing and business development. He was most recently chief marketing officer at Edelman Financial Services.

SmashBurger saw the departure of its chief marketing officer, Josh Kern.

SoulCycle has appointed Ryan Scott as chief marketing officer. Scott was most recently co-chief executive officer and chief marketing officer at Pond5.

Topgolf has appointed Brian Radics as chief marketing officer. Radics was most recently director, multicultural marketing, for Diageo.

Zoe's Kitchen has appointed Casey Schilling as chief marketing officer. Schilling was most recently vice president, marketing and public relations, at The Container Store.

RETAIL

A Wireless (VZW) has appointed Michael Moore as chief customer officer. Moore is responsible for overseeing marketing and CRM, e-commerce, merchandising and visual merchandising. He was most recently chief marketing officer at Lowes Foods.

American Tire Distributors has appointed Ron Sinclair as chief marketing officer. Sinclair was most recently senior vice president, marketing, at the company.

Fred's has appointed Mary Lou Gardner as executive vice president, chief merchandising and marketing officer. Gardner was most recently senior vice president, strategy and product management, at the company.

Gander Mountain has appointed Ron Stoupa as senior vice president, marketing and e-commerce. Stoupa is responsible for leading the marketing and e-commerce functions, including all brand development, customer engagement and omnichannel initiatives. He was most recently executive vice president, chief marketing and digital officer at Sports Authority.

Hhgregg has appointed Chris Sutton as senior vice president, marketing. Sutton is responsible for overseeing all marketing initiatives, as well as hhgregg's e-commerce channel, and will continue leading the company's digital and traditional marketing, creative, media planning and social and mobile initiatives. In addition, he will continue to direct the company's customer insights group. He was most recently vice president, marketing, for the company.

Longo's has appointed Alexander Green as vice president, marketing. Green is responsible for market research, consumer analytics, CRM program strategy and call center operations, as well as consumer promotional planning and development and internal and external brand communications, including public relations and the execution of corporate social responsibility strategy tactics and advertising planning and execution. He was most recently vice president, marketing, at Boston Pizza International.

Macy's has appointed Richard Lennox as chief marketing officer. Lennox is responsible for Macy's omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity. He was most recently senior vice president and chief marketing officer at Toys 'R' Us.
Murphy USA has appointed Rob Chumley as senior vice president, marketing and merchandising. Chumley is responsible for defining the strategy for both marketing and merchandising and for driving key initiatives to support retail operations and merchandising, with a focus on loyalty, digital marketing and promotional programs. He was most recently senior vice president, innovation, and president, 7 Ventures, at 7-Eleven.
Neiman Marcus has appointed Carrie Fisher as chief marketing officer. Fisher is responsible for the marketing and creative organization for Neiman Marcus, Bergdorf Goodman and Last Call. She was most recently senior vice president, chief marketing officer and head of e-commerce at Fossil.

New York & Company has appointed Michelle Pearlman as chief marketing officer and executive vice president, e-commerce. Pearlman is responsible for the company's e-commerce business, as well as all marketing and visual aspects of their integrated omnichannel strategy and its strategic initiative to further evolve as a broader lifestyle brand. She was most recently a board director at the company.
Old Navy has appointed Jamie Gersch as chief marketing officer. Gersch was most recently senior vice president, chief marketing officer at Charlotte Russe.
Rue21 has appointed Elizabeth Hodges as chief customer officer. Hodges is responsible for overseeing brand marketing and advertising initiatives. She was most recently senior vice president, customer experience, at Chico's FAS.

Target saw the departure of its chief marketing officer, Jeff Jones, who left to become president of ride sharing at Uber.

Under Armour has appointed Andy Donkin as chief marketing officer. Donkin was most recently head of worldwide mass and brand marketing at Amazon.

Vineyard Vines has appointed Steve Sommers as chief marketing officer. Sommers was most recently vice president, global brand marketing, at Under Armour.

Whole Foods Market has appointed Sonya Gafsi Oblisk as global vice president, marketing. Oblisk is responsible for leading the company's marketing, advertising and brand development efforts, including digital, brand marketing and customer relationship strategies. She was most recently vice president, marketing, at Sam's Club.

EDUCATION/NON PROFIT

Academic Partnerships has appointed Aaron Shockey as chief marketing officer. Shockey was most recently senior vice president, marketing – Gilt and Saks Off 5th at Hudson's Bay Company.

Boys & Girls Clubs of America has appointed Karl Kaiser as senior vice president, marketing. Kaiser was most recently national vice president, creative and digital integration, at the company.

Kellogg School of Management has appointed Wendy Kritt as chief marketing officer and head of alumni relations. Kritt was most recently senior director, consumer relations, activation and culinary, at Kraft Heinz.

Metro Atlanta Chamber of Commerce has appointed Deisha Galberth Barnett as senior vice president, marketing and communications. Barnett is responsible for media and public relations, graphic design, photography, video, the website and social media. She was most recently senior director, corporate communications, at Walmart.

The Princeton Review has appointed Amy Calhoun Robb as its chief marketing officer. Robb was most recently global innovation director, Smirnoff, at Diageo.

University of Dayton has appointed Molly Wilson as vice president, marketing and communications. Wilson was most recently associate vice president, university marketing and strategies, at the university.

YMCA of the USA has appointed Valerie Waller as chief marketing officer. Waller is responsible for identifying and creating opportunities to build the Y brand through strategic partnerships, public engagement and collaboration with hundreds of YMCAs across the country. She was most recently vice president, marketing and communications, at United Way of Metropolitan Chicago.

Zenith Education Group has appointed Todd Allard as senior vice president, chief marketing officer. Allard was most recently vice president, retail marketing, at Advance Auto Parts.

FINANCIAL SERVICES

AllianceBernstein has appointed John Greer as chief marketing officer. Greer is responsible for overseeing the company's global institutional, retail and corporate marketing efforts, focusing on driving innovation across all aspects of the firm's marketing strategy. He was most recently executive vice president, chief creative officer at Franklin Templeton Investments.

Aperture Group has appointed Sarah Butterfass as chief marketing officer. Butterfass was most recently vice president, customer loyalty, at Orbitz Worldwide.

AXIS Capital has appointed Michiko Kurahashi as chief marketing officer. Kurahashi was most recently director, head of marketing at CIT Bank.

BlackRock has appointed Frank Cooper as senior managing director and chief marketing officer. Cooper was most recently chief marketing officer at Buzzfeed.

CAN Capital has appointed Chris Moloney as chief marketing officer. Moloney is responsible for leading the company's marketing initiatives and product management and for continuing to establish the brand as an innovator and supporter of small businesses. He was most recently chief executive officer at Gremlin Social Media.

Cardtronics has appointed Brad Nolan as executive vice president, global product and marketing. Nolan was most recently managing director, head of branch systems and innovations at JP Morgan Chase.

Envestnet has appointed Kelly Michel as chief marketing officer, Envestnet Retirement Solutions. Michel is responsible for the firm's strategic marketing initiatives, and works closely with the sales, product development and client management teams to position ERS for continuous growth. She was most recently executive vice president, sales and marketing, at Newport Group.

Griffin Capital Corporation has appointed Diane Keary as senior vice president, head of marketing. Keary is responsible for designing and executing strategies to expand the company's brand awareness among its key constituents, as well as overseeing all product marketing and interacting with various media platforms. She was most recently vice president, head of practice management at National Planning Holdings.

Invitation Homes has appointed Irwin Gordon as chief revenue officer. Gordon is responsible for developing and executing partnerships and programs that expand Invitation Homes' service offering, driving revenue growth and adding value to the customer experience, including all marketing strategy and execution, customer-care call center operations, lease administration, public relations and communications. He was most recently chief marketing officer at the company.

John Hancock Financial has appointed Barbara Goose as chief marketing officer. Goose was most recently global chief marketing officer at Altisource.

Manulife Financial Corporation has appointed Gretchen Garrigues as executive vice president and global chief marketing officer. Garrigues is responsible for Manulife's global marketing and communications, focusing on global branding and ensuring that marketing strategies and the customer experience support global business growth. She was most recently chief marketing officer at First Data Corporation.

Massachusetts Mutual Life Insurance Company has appointed Jennifer Halloran as head of brand and advertising. Halloran is responsible for overseeing the development and implementation of the company's brand marketing, community responsibility, digital content and social engagement initiatives. She was most recently a brand and digital marketing consultant at Fidelity Investments.

Patterson Companies has appointed Todd Marshall as chief marketing and digital officer. Marshall is responsible for overseeing the company's marketing strategy, business intelligence and customer experience, including its technology support center. He was most recently senior vice president, marketing, at Target.

State Street Corporation has appointed Stephen Tisdalle as chief marketing officer, State Street Global Advisors. Tisdalle was most recently senior vice president, head of marketing at Oppenheimer Funds.

Stewart Information Services has appointed Rose Menker as vice president, marketing. Menker is responsible for driving business growth by leveraging customer insights to create and execute customer segmentation and marketing strategies that enhance the customer experience. She was most recently executive director, marketing and technology, at the company.

Synchrony Financial has appointed Bart Schaller as executive vice president and chief marketing officer. Schaller is responsible for innovation and growth for Synchrony Financial and its partners in the payment and loyalty space. He was most recently senior vice president, business development, at the company.

Ten-X has appointed Maureen Waters as chief marketing officer, commercial. Waters is responsible for aligning Ten-X's marketing efforts with the company's overall business strategy and providing strategic insight into each of its core customer segments: institutional sellers, private sellers and brokers. She was most recently head of real estate and asset management at Bill Gates Investments.

US Bancorp has appointed Beth McDonnell as senior vice president and chief marketing officer. McDonnell is responsible for overseeing all corporate and business line advertising and marketing initiatives and for leading all brand, reputation, social and sponsorship activities. She was most recently senior vice president, head of brand strategy and reputations at the company.

Willis Towers Watson has appointed Paul Nobile as head of marketing and communications. Nobile is responsible for marketing efforts across geographies, segments and products, as well as corporate activities such as brand, reputation, digital strategy, internal communications and change management. He was most recently chief marketing officer and managing director, investment management, at BNY Mellon.

HEALTHCARE

Aegis Living has appointed Sharon McCarthy as chief marketing officer. McCarthy was most recently vice president, marketing, at Netpage.

Aetna has appointed David Edelman as chief marketing officer. Edelman is responsible for leading the research, design, strategy and implementation of enterprise-wide marketing initiatives, focusing on designing personalized experiences for customers and partners based on their lifetime health journey. He was most recently partner and global co-leader of digital marketing strategy at McKinsey.

Capital District Physicians' Health Plan has appointed Brian O'Grady as executive vice president, commercial business, and chief marketing officer. O'Grady is responsible for overseeing sales, product development and marketing strategy. He was most recently senior vice president, sales, at the company.

Evolve BioSystems has appointed Christie Fleming as senior vice president, marketing. Fleming is responsible for developing relevant consumer and customer understanding, creating a brand strategy and architecture across the portfolio of products, and recommending, planning and executing initial go-to-market strategy and tactics. She was most recently senior vice president, general manager at Central Garden Pet.

Healogics has appointed Carol Murdock as executive vice president, marketing. Murdock was most recently senior vice president and market leader at Lumeris.

Health Carousel has appointed John Sebastian as chief marketing officer. Sebastian was most recently vice president and general manager at Newell Brands.

Northwestern Memorial Healthcare has appointed Mark Modesto as vice president and chief marketing executive. Modesto was most recently executive vice president and managing director at Epsilon Agency.

Numotion has appointed Bret Barczak as chief marketing officer. Barczak is responsible for creating, executing and supporting the growth strategy for Numotion, while overseeing marketing, communications, product management and adjacent business development. He was most recently general manager, marketing – US and Canada for General Electric.

Stereotaxis saw the departure of its senior vice president, marketing and business development, Frank Cheng.

INDUSTRIAL AND NATURAL RESOURCES

Ford Motor Company has appointed Musa Tariq as chief brand officer. Tariq is responsible for the Ford brand throughout the organization and will be accountable for building the long-term equity of the brand with internal and external audiences worldwide. He was most recently global digital marketing director, Apple Retail, at Apple.

General Electric has appointed Charmin Tillman as chief marketing officer, GE Transportation. Tillman was most recently principal, financial services, at Ernst & Young.

Gulfstream Aerospace has appointed Jeannine Haas as chief marketing officer. Haas was most recently chief marketing officer at Avis Budget Group.

Honeywell has appointed Brian Hovey as vice president and chief marketing officer, Honeywell Safety and Productivity Solutions. Hovey was most recently vice president and chief marketing officer, Honeywell Sensing and Productivity Solutions, at Honeywell.

La Coop fédérée has appointed Ann Picard as vice president, marketing and communications. Picard was most recently head of marketing at Zagora.

Polaris Industries has appointed Craig Scanlon as chief marketing officer. Scanlon was most recently vice president, Slingshot, and chief retail officer, off-road vehicles, at the company.

Tesoro has appointed Kevin Casey as executive vice president, marketing and commercial. Casey is responsible for the company's marketing, commercial and supply chain operations. He was most recently executive vice president, operations, at the company.

Titan Machinery has appointed Jeff Bowman as chief marketing officer. Bowman was most recently director, customer e-business, at Caterpillar.

Union Pacific has appointed Beth Whited as executive vice president and chief marketing officer. Whited is responsible for Union Pacific's six major business units: agricultural products, automotive, chemicals, coal, industrial products and intermodal. She was most recently vice president and general manager – chemicals at the company.

Uponor has appointed Dena Mayne as VP, offerings and marketing – North America. Mayne was most recently vice president, marketing, food and beverage – Asia Pacific and Latin America at Ecolab.

PROFESSIONAL SERVICES

Alvarez & Marsal has appointed Linda Orton as global chief marketing officer. Orton was most recently founder, chief marketing and revenue officer at The Unicorn Continuum.

Fitch Group has appointed Jon Ewing as chief marketing officer. Ewing was most recently chief marketing and information technology officer, BMI Research, at the company.

Gartner has appointed Todd McClain as chief marketing officer, digital markets. McClain is responsible for driving branding and online traffic acquisition through organic, paid, partnership, referral and direct channels for all three digital markets sites (Capterra, Software Advice and GetApp). He was most recently vice president, insights and analytics, at TripAdvisor.

Independent Sports & Entertainment has appointed Chris Grancio as chief marketing officer. Grancio is responsible for developing new revenue streams, creating corporate partnerships and landing local, national and international deals for the firm's client. He was most recently general manager, global basketball, at Adidas.

Kforce saw the departure of its chief marketing officer, Jeffrey Neal.

TECHNOLOGY

Akamai Technologies has appointed Monique Bonner as chief marketing officer. Bonner was most recently vice president, global digital, technology and innovation at Dell.

Antenna International has appointed Gordon Montgomery as global chief marketing officer and executive vice president, creative services. Montgomery was most recently vice president, marketing and public affairs, at the Art Institute of Chicago.

Arrow Systems Integration has appointed Joe Vitalone as chief marketing officer. Vitalone was most recently president, Americas, for Mitel Networks.

Avnet has appointed Kevin Sellers as chief marketing officer. Sellers is responsible for Avnet's global marketing and communications function, which includes brand strategy and management as well as digital marketing, advertising, demand generation, social media and communications. He was most recently vice president, corporate marketing and communications, at the company.

ChargePoint has appointed Colleen Jansen as chief marketing officer. Jansen is responsible for overseeing the company's marketing efforts to EV charging station owners, drivers and industry partners across a number of verticals, including workplace, commercial real estate, utilities and residences. She was most recently vice president, marketing, at Jive Software.

Cloudera has appointed Mick Hollison as chief marketing officer. Hollison was most recently chief marketing officer at InsideSales.com.

Cybereason has appointed Mike Volpe as chief marketing officer. Volpe is responsible for leading Cybereason's marketing strategy, brand management, lead generation and overall marketing planning and execution. He was most recently chief marketing officer at HubSpot.

DEFENDERS has appointed Richard Thomas Hill as chief marketing officer. Hill was most recently vice president, marketing, at the company.

DemandJump has appointed Julie Lyle as chief marketing and revenue officer. Lyle was most recently chief marketing officer at hhgregg.

Dish Network has appointed Jay Roth as chief marketing officer. Roth is responsible for the company's national marketing, advertising, analytics and consumer insights efforts. He was most recently senior vice president, marketing – consumer banking at JPMorgan Chase.

F5 Networks has appointed Ben Gibson as executive vice president and chief marketing officer. Gibson was most recently chief marketing officer at Veritas.

Forcepoint has appointed Timothy McDonough as chief marketing officer. McDonough is responsible for corporate, strategic, product and revenue marketing. He was most recently chief marketing officer at Qualcomm.

Harland Clarke has appointed Scott Hansen as senior vice president and chief marketing officer. Hansen is responsible for leading marketing strategy, strengthening client relationships, expanding the product portfolio and maximizing data capabilities. He was most recently senior vice president, corporate marketing, at D+H.

IBM has appointed Michelle Peluso as vice president and chief marketing officer. Peluso was most recently chief executive officer at Gilt Groupe.

Informatica saw the departure of its executive vice president and chief marketing officer, Jim Davis.

Interactive Intelligence has appointed Justin Helmig as chief marketing officer. Helmig is responsible for leading field and partner marketing, market communications, technical sales enablement, demand generation, branding, analytics and marketing operations. He was most recently managing director at Three Ships.

Intuit has appointed Lucas Watson as executive vice president, chief marketing and sales officer. Watson was most recently vice president, global brand solutions and innovations, at Google.

Ipswitch has appointed Jeanne Hopkins as executive vice president and chief marketing officer. Hopkins is responsible for leading worldwide corporate and product marketing including high-impact lead generation, data-driven customer acquisition and brand awareness. She was most recently senior vice president and chief marketing officer at Continuum Managed IT Services.

kCura has appointed Lisa Arthur as chief marketing officer. Arthur was most recently chief marketing officer, marketing applications, at Teradata.

Lexmark International has appointed Jerry Grasso as senior vice president, chief marketing officer. Grasso is responsible for brand strategy and development, customer experience, website development, product portfolio oversight, sales enablement, marketing campaigns, market research, competitive intelligence, thought leadership through public relations, analyst relations and social media development. He was most recently vice president, corporate communications, at the company.

Magento has appointed Andrea Ward as chief marketing officer. Ward is responsible for building out Magento's global go-to-market strategy and for leading a team in boosting corporate, product and field marketing activities. She was most recently vice president, marketing – Oracle Marketing Cloud at Oracle.

Magic Leap has appointed Brenda Freeman as chief marketing officer. Freeman is responsible for the company's go-to-market strategy and execution, as well as brand strategy and development, public relations, analyst and
government relations, product marketing and market research, retail strategy and execution, advertising, paid media, digital marketing, social media, and strategic partnerships. She was most recently executive vice president and chief marketing officer at National Geographic.

Manhattan Associates has appointed Nicole Timan O'Rourke as senior vice president and chief marketing officer. O'Rourke was most recently chief marketing officer at the Covance.

Marketo has appointed Chandar Pattabhiram as senior vice president and chief marketing officer. Pattabhiram was most recently group vice president, marketing, at the company.

Medallia has appointed Marc Vanlerberghe as chief marketing officer. Vanlerberghe was most recently vice president, marketing – access and energy at Google.

NetApp has appointed Jean English as chief marketing officer. English was most recently vice president, global marketing – IBM Cloud at IBM.

NTT DATA has appointed Mona Kiblawi Charif as senior vice president and chief marketing officer. Charif is responsible for leading marketing and communications strategy and execution, demand generation, branding, internal and external communications, events and sponsorships. She was most recently vice president, marketing and communications, at Dell.

Pegasystems has appointed Tom Libretto as chief marketing officer. Libretto is responsible for leading global marketing initiatives, including brand, advertising, digital marketing, product marketing, industry marketing, demand generation, corporate communications, customer engagement, events and marketing operations. He was most recently the global head of digital experience at JP Morgan Chase.

Pluralsight has appointed Heather Zynczak as chief marketing officer. Zynczak was most recently chief marketing officer at Domo.

Quantum Corp has appointed Molly Rector as vice president, marketing. Rector was most recently chief marketing officer at DDN Networks.

RealNetworks has appointed Dave Sampson as vice president, marketing – mobile services. Sampson was most recently vice president, marketing, at Perion Network.

RingCentral has appointed Riadh Dridi as senior vice president and chief marketing officer. Dridi was most recently vice president and head of marketing, Americas, at VMware.

Slack Technologies saw the departure of its chief marketing and revenue officer, Bill Macaitis.

Splunk has appointed Brian Goldfarb as chief marketing officer. Goldfarb was most recently senior vice president, app cloud marketing, at Salesforce.com.

The Trade Desk has appointed Mark Kirschner as chief marketing officer. Kirschner was most recently vice president, chief marketing officer – eBay Enterprise at eBay.

Theatro has appointed Adam Silverman as senior vice president, marketing. Silverman was most recently a principal analyst at Forrester Research.

Tile has appointed Simon Fleming-Wood as chief marketing officer. Wood was most recently chief marketing officer at Pandora Media.

Unisys Corporation has appointed Ann Sung Ruckstuhl as senior vice president and chief marketing officer. Ruckstuhl is responsible for leading all of the company's marketing and communications functions, playing a leading role in expanding awareness and demand for both industry vertical solutions and the Unisys Stealth micro-segmentation solutions. She was most recently chief marketing officer at SOASTA.

 

FOOTNOTES:

  1. One likely reason for this unusual drop was the large number of marketing moves labeled “undisclosed.”
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Marketing Moves 2016: Q3 – Q4